Businesses in Trouble

We are book people.  I love browsing through bookshops, and have ever since I was kid. My favorite book shop growing up started out as a used book store called "The Village Green" in Rochester, NY.  It was around the corner from our house, and I could go there and...

Using the Tools at Hand

Chris Penn had an interesting post on his blog today that boils down to this point:  It's in the way that you use it.  Just like the Eric Clapton song says: It's in the way that you use it, It comes and it goes. It's in the way that you use it, Boy don't you know. And...

Extending the Conversation

The conversations and people I have met through podcasting, social media channels like Twitter and events like Podcamp in its various forms and incarnations have changed my life. It's not just that I have made great friends who I never would have met otherwise, but...

Reputation

Reputation is a tricky thing.  Ben Franklin said, "“It takes many good deeds to build a good reputation, and only one bad one to lose it”.  It's at once your most valuable possession, but one of the most fragile as well. Online, we all build a digital footprint that...

iPhone Apps for Moms

A few of my friends are getting their first iPhone, so I thought I'd put a list together of my favorite apps, and let you add yours, to help them get started. News I like the New York Times headlines app;  USA Today, Bloomberg for geeky finance news.  The Weater...

Companies that Care

A while ago, I wrote about how Wegman's food markets used their customer database to call and warn customers of products they had purchased that might contain the pistachios that had been recalled, and how excited I was that they cared as much for me after the sale as...

Other People’s Money

I was with a group of friends recently and we were discussing conferences.  One person said "Was it worth it?  Would you have been annoyed if you had spent that much of your own money to attend?"  And it struck me right there and then- we treat the money in our own...

Electronic Medical Records and Impatient Patients

I read a blog post by Andy Kessler today, who has written a book called The End of Medicine, which I have admittedly not read as of yet. The post alleges that the medical industry has created a complete boondoggle of finances, and if we were to employ electronic...

The Lines are Blurred

On a recent trip to Europe, I was amazed that the Daily Show with Jon Stewart is broadcast in an "international version" along with a disclaimer that it's "satirical news".  While the satire part seems self-evident, the recent change in press standards is making the...

News Flash

Today, people gathered on twitter to discuss the deaths of Farrah Fawcett and Michael Jackson.  Other rumors swirled that maybe Harrison Ford or Jeff Goldblum also shuffled off the mortal coil.  But here's the thing.... Crowd psychology being what it is, it would take...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA