It’s Gonna be one of those posts…..
As many of you know, I’ve been involved in local politics seriously since 2014. I became a local democratic zone leader in 2022. It’s been a big job, but it’s largely akin to running the PTO, but with more far-ranging consequences. You’ve got planning for events, wrangling volunteers, and keeping…
Guide to Gift Giving
It’s close to Christmas, and as we finish up our shopping, it’s worth reflecting on the purpose of gifts in the first place. I read an article this am about how millenial parents are frustrated that their Boomer parents are showering their kids with useless stuff that just ends up…
FFS
We’re living in interesting times. The lead candidate for the republican nomination for presidency just wants everyone to give up and anoint him their candidate now, despite finally starting to face the consequences of years of fraud and treating the legal system as a cudgel to use against anyone he…
AI is Going to Change Everything
Working in digital marketing, Artificial Intelligence (AI) and what it can and should be used for is all the rage right now. If you want to understand AI better, the best source is really Chris Penn– who has an excellent set of videos and regularly explains what’s happening in AI…
Podcamp 2023
A small group of us, die hards from Podcamp Philly and Podcamp East, came together this past weekend for Podcamp 2023 in Philadelphia. There were amazing sessions talking about how AI and Chat GPT will pose challenges to those of us who are involved in digital marketing, or looking to…
Glad to Leave Office? I get it.
Philadelphia Mayor Jim Kenney is getting into trouble because he spoke his truth, saying he’s looking forward to a time when he’s not mayor. As someone who was a Township Supervisor for 6 years, I understand this sentiment perhaps as much as anyone. Being a local elected official may look…
Almost 80 Best Movies of the 80’s
Rolling Stone just put out a post of the 100 best movies of the 1980’s- and there are a lot of obscure movies that as a teenager/college student during the 80’s I never heard of. As a child of divorced parents, I spent a ridiculous amount of time at the…
Losing but not Lost
I lost my bid for re-election as a Township Supervisor. Elections are like the world’s longest job interview. I knocked 946 doors, speaking with friends and neighbors; sending mail out to people about what I stood for, and what I believed. I chose not to attack my opponent, even though…
Running for Office
I am a local Township Supervisor in Pennsylvania, running for re-election this year. Supervisor is a part-time position, and comes with a statutory stipend of $2,500.00 a year. that equates to about $5.20 or less an hour of meeting time, and other work we put in to help guide the…
Dementia
My mother-in-law has dementia. She had been pretty good at hiding her slow cognitive decline for a long time, but gradually, not even those of us who would have preferred to be in denial could avoid the truth. We needed to move Nancy out of her home and into a…
Mother’s Day
What's it been like to be a mom? Especially as a I have a son heading off to college in the fall, it's a time of reflection, joy and a bit of fear rolled into one. I wrote this a few months ago for another purpose, but this seems a perfect time to bring it to life...
Brand Decisions
There's been a big social media dust up this week, after the CEO of Abercrombie and Fitch made comments about limiting the sizes he sells so only the beautiful people shop there. Turns out, according to Forbes, Abercrombie is already floundering against increasingly...
Facebook Musings
There have been various reports about Facebook adding pre-roll video to its site, where you would be forced to watch a short commercial before entering your Facebook account, at least for the first time each day. While I think this is a spectacularly bad idea on many...
Make it Viral?
One of the great discussions over the weekend at BarCamp News Innovation/Creation Camp, Started by Greg Linch from the Washington Post was about how ideas spread, and discussing what elements might exist to make something go "viral". There was another interesting...
Frittering Away Good Will
In life, there are economic and legal contracts, and there are social contracts. While most of the economic contracts are detailed in writing, and everyone (should) know the ground rules, social contracts are a bit different. Social contracts are those agreements we...
Understanding the Possible Internet Sales Tax
There's been noise in the news lately about how the State and Federal government is looking towards imposing sales tax on internet or e-commerce businesses for the first time. This will mean a lot of changes in the way business is done online, and it's worth...
Schools, Unions, and Frustrations
I attended the Finance Committee meeting for our School Board earlier this week. The bottom line is that due to no interest on investments, reduced income from property taxes and reassessment of homes, no new growth in the area, etc. we are having to do the same or...
A Perceived Threat
A local school received a threat early this week, and the specifics were frightening but not clear and specified today's date for the mayhem. The school district acted appropriately in every regard, in terms of searches of the school, and searches of kids before they...
Help! Google is Stalking Me, and What This Means for Marketers
I love SEO, know a bit about it, and help other people figure out how to make their content more search friendly as well, so I'll start this post with admitting I am also part of the problem. Recently, my husband and I were looking to make a pretty substantial...
Where to “Lean In”
There's been a lot of talk recently about Sheryl Sandberg's new book and website, "Lean In." While the book just comes out today and I haven't yet read it, all the brouhaha seems to be about how women make choices when seeking a balanced life. Part of it is about...
Whitney Hoffman
Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA
