Understanding the Knowledge Economy

I started a conversation with Mitch Joel after listening to the Media Hacks podcast Show #4  and he urged me to blog about it, so here it is.  (If you aren't already listening to Media Hacks, you should check it out.  In full disclosure, the minds behind the show-...

Getting Your Point Across

The best stories follow a structure.  It doesn't matter if we're talking about stories in the newspaper,  bedtime stories, or an anecdote told by a friend- most of them have a backbone of some sort.  It can be a basic story arc- beginning, middle end.  It can be the...

E-Kindness- Making it easier to be Martha Stewart

A long time ago, I used to have a great selection of greeting cards- back in the day when cards didn't cost $3 or more a piece.  I used to love to send cards and notes to friends- it was a great way to keep in touch and keep it personal.  I even have some friends who...

What is Quality Health Care?

Disclosure- I am married to a practicing physician. As we enter the great debate of what is quality health care, I worry that most patients don't know. From a patient's perspective, we tend to look at the poshness of the office, how long we had to wait, the doctor's...

Brain Waves Deux

Since the last Brain Dump went well (at least for me) I'm adding more here: -The most interesting and compelling projects come from the synergy between verticals. -Always consider the alternate POV - empathy goes a long way towards appreciating another's perspective....

Stories of Fraud

A friend of mine works at a large bank.  She works in the fraud department, and as a result, she sees the best and worst of  people as they try to scrape by.  A few examples: - People playing their mortgage with credit card convenience checks.  BAD idea.  With credit...

Sharing What’s in My Mental Sketchpad

This post is as much for me as it might be for you, my patient readers.    These are things I am thinking about and mulling over- Things I'm playing with, and things I'd love to chat with others about, if only to get second opinions. 1.  How do we build relationships...

Perspective- How do you see it?

DSCF5324.JPG Originally uploaded by wsh1266 In law school, I finally realized that the determination of truth is often more subjective than objective. In the law, each side in a case presents their version or spin on the facts, with supporting documents in the form of...

Thinking About Play

The good people down at Commonwealth Academy recently put me in touch with Dr. Stuart Brown, who is the founder of the National Institute of Play.  Dr. Brown has a new book coming out in March entitled Play: How It Shapes the Brain, Opens the Imagination, and...

Social Media + Business = Tupperware Party

I just read an interesting post over at Chris Brogan's site about the Tricky Path of Brand Relationships.  And while commenting, it hit me like a ton of bricks- Social Media is A Tupperware Party. In the "mommy world", women are often invited to "parties" where the...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA