The Demise of Google Glass

I was invited to be a Google Glass explorer a year ago December.  Despite the mafia-like invitation (you have seven days in which to accept this or tell us why you won't), I decided to give them a try, thinking it would be an adventure if nothing else. Recently,...

Criticism

It is so easy to criticize and vent these days.  Snark has developed into its own art form.  You probably are inundated with it in your daily Facebook and Twitter feeds.  It is always tempting to join in, and complain or take cheap shots at others.  For example, a GOP...

Distrust in the System

A friend of mine from St Louis wrote a post about the recent issues in Ferguson, and eloquently deconstructed them as coming from an underlying distrust in government and systems.  Having just run for public office, I have a deeper understanding of this than ever...

The Media and the Campaign

There's a lot that goes on with a political campaign that mirrors marketing for a traditional business.  In many ways, a political campaign is an eight month marketing and branding campaign- just like for any product or brand.  You are either introducing a new...

Digital Citizenship and an Online World

As many of the regular readers of my blog know, I have been interested in digital citizenship since I started podcasting back in 2005.  Anyone who chooses to can participate online these days, with the costs and technical barriers to entry for blogging, podcasting, or...

Dealing with Tough Problems

Yesterday, I attended a local hearing held on a State House Bill, HB 2427, that would allow emergency service providers to bill individuals for those services, up to $1,000 per incident.  The purpose of the bill, to make sure our local volunteer fire departments have...

Podcasting for Beginners

This past week, I met a fantastic gentleman, Emmanuel Jenkins.  Emmanuel uses a motorized wheelchair, and we spoke about how people often don’t treat people with disabilities with the same courtesy and respect, and often times, they are really not aware of how much...

Emergency Communication

There's nothing like running for office to bring up issues of emergency communication, and how it can be improved. I live in an area that's adjacent to Philadelphia and Wilmington, DE, but as a result, it's also largely overlooked by major media markets.  We have a...

Infrastructure

Infrastructure in an interesting word and concept.  It is the bones, or framework around which we build everything from ideas to a house, to our larger communities, and our Country as a whole.  Without a solid foundation, we can't build a larger structure on top that...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA