Cultural Currency

Watching my kids navigate the waters of high school, and now watching the first one acclimate to college, I realize how much of our lives trades not only in monetary currency, but how much of it depends on the cultural currency you carry. For kids, we easily lump this...

My 23 and Me Experience

 My husband recently decided to order a genetic screening kit from 23 and Me.  He's a physician and does a lot of medical research, looking for ways to prevent preterm birth and other illness in women.  Since they do more and more genetic screening on patients, he...

Fear of Success and 5 Steps to Help

Everyone talks about the fear of failure, and how to look it in the eye.  (See this post by Seth Godin.)  Not as many people talk about the equally real fear of success that undermines and self-sabotages just as many. Here are just a few examples of fear of success:...

Those Transitional Moments

Today I sent my first son off to college. Everyone talks about how hard this is.  Michael Gerson summed it up well in his recent column in the Washington Post when he said: This was the general drift of my thoughts as my wife and I dropped off my eldest son as a...

Fixing Traditional Retail

Over the course of my lifetime, I've seen traditional retail transform.  In Rochester NY, where I grew up, there were several local department stores, started by local businessmen who became legends in the community.  Over time, these stores struggled as their...

Seeking Perfection

Seth Godin had an interesting post today talking about delight and mentioning six sigma.  It caught my attention, because some folks I know have been taking six sigma classes who work in health care. Health care, and all of the caretakers in the system- doctors,...

Declaring Independence

As it does on every July 4th, NPR does a segment where the Declaration of Independence is read out loud, this year by visitors to the National Mall, of all ages and ethnicities.  This year, especially with the current political unrest in Egypt, the Declaration is even...

Looking at Markets and the Pain of Change

I'm intrigued by marketplaces of all sorts- ranging from Farmer's Markets, to Malls, to Online Niche markets.  Each has a culture associated with it, a sense of rules and norms, often unspoken.  Each also has speculators, spectators and active participants.  Whether...

Dreams

It is so important to keep dreaming. Dreams are about possibilities and motivation.  Even if they seem very far out of reach, or only glimmers of possibility, they are glimpses of possibility in the world. As we get older, dreams often seem impractical.  After many of...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA