It’s Gonna be one of those posts…..
As many of you know, I’ve been involved in local politics seriously since 2014. I became a local democratic zone leader in 2022. It’s been a big job, but it’s largely akin to running the PTO, but with more far-ranging consequences. You’ve got planning for events, wrangling volunteers, and keeping…
Guide to Gift Giving
It’s close to Christmas, and as we finish up our shopping, it’s worth reflecting on the purpose of gifts in the first place. I read an article this am about how millenial parents are frustrated that their Boomer parents are showering their kids with useless stuff that just ends up…
FFS
We’re living in interesting times. The lead candidate for the republican nomination for presidency just wants everyone to give up and anoint him their candidate now, despite finally starting to face the consequences of years of fraud and treating the legal system as a cudgel to use against anyone he…
AI is Going to Change Everything
Working in digital marketing, Artificial Intelligence (AI) and what it can and should be used for is all the rage right now. If you want to understand AI better, the best source is really Chris Penn– who has an excellent set of videos and regularly explains what’s happening in AI…
Podcamp 2023
A small group of us, die hards from Podcamp Philly and Podcamp East, came together this past weekend for Podcamp 2023 in Philadelphia. There were amazing sessions talking about how AI and Chat GPT will pose challenges to those of us who are involved in digital marketing, or looking to…
Glad to Leave Office? I get it.
Philadelphia Mayor Jim Kenney is getting into trouble because he spoke his truth, saying he’s looking forward to a time when he’s not mayor. As someone who was a Township Supervisor for 6 years, I understand this sentiment perhaps as much as anyone. Being a local elected official may look…
Almost 80 Best Movies of the 80’s
Rolling Stone just put out a post of the 100 best movies of the 1980’s- and there are a lot of obscure movies that as a teenager/college student during the 80’s I never heard of. As a child of divorced parents, I spent a ridiculous amount of time at the…
Losing but not Lost
I lost my bid for re-election as a Township Supervisor. Elections are like the world’s longest job interview. I knocked 946 doors, speaking with friends and neighbors; sending mail out to people about what I stood for, and what I believed. I chose not to attack my opponent, even though…
Running for Office
I am a local Township Supervisor in Pennsylvania, running for re-election this year. Supervisor is a part-time position, and comes with a statutory stipend of $2,500.00 a year. that equates to about $5.20 or less an hour of meeting time, and other work we put in to help guide the…
Dementia
My mother-in-law has dementia. She had been pretty good at hiding her slow cognitive decline for a long time, but gradually, not even those of us who would have preferred to be in denial could avoid the truth. We needed to move Nancy out of her home and into a…
Branding Your Business Using Social Media
For the next four weeks, Green Sales and Marketing has asked me to teach a series of classes on Branding Your Business using Social Media. The first class starts tonight in Kennett Square at Lily's and will be repeated next week at Film Bros. in Wilmington. Because...
Top Books of 2011
It's getting to that last month of the year, when we all get reflective and start to think about what was the best part of the old year, and what we're looking forward to in the new one. As I'm sure you know, I am a book lover, and I thought I'd add my list of...
Freedom of Tweet
Emma Sullivan, a high school senior, got caught up in the news cycle, for posting a tweet about Kansas Gov. Sam Brownback. Now her school is demanding that she write an apology letter for a pretty innocuous comment- "“Just made mean comments at gov. brownback and told...
Branding Using Social Media- Classes for December
Green Sales and Marketing, run by the great Barb McCoy, has asked me to teach a set of classes on Branding Your Business Utilizing Social Media for the month of December. It's a series of four classes, geared towards helping your take your business and brand to the...
All Politics are Local
This old chestnut is certainly true- All Politics are Local. But the stage upon which they are staged and played keeps growing. The local politicians, school board presidents, township supervisors, police- all of these folks do more, every day, to influence the...
Middle School
My youngest child is in his last year of Middle School. He's on that bubble between childhood and adulthood, where the push-pull between independence and the security of Mom and Dad is most acute. I've often felt my job is largely to provide a little guidance from...
Multi-level Marketing meets Email Marketing
Multi-level marketing is known by many names, including network marketing, direct selling, and occasionally word of mouth marketing. With the advent of social media and the ability to expand our "friendship" and network reach beyond our own physical locations, it's...
The Gig Economy
We're in touch economic times, and as a result, people are putting together more and more part-time businesses and jobs to make up for a full income from one job. My friend, Steve Lubetkin, calls this the Gig Economy. It seems like everyone is piecing together...
Digital Democracy
Politicians have it hard these days. We live in a representative democracy, where we essentially hire people to make decisions on our behalf on the local, state and national levels. They compete with a select group of our peers to make decisions on our behalf, and...
Whitney Hoffman
Whitney Hoffman Originally uploaded by susanne.ure
Whitney Hoffman
Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA
