Shifting Frames of Reference

My friend, Chris Brogan, has a couple of interesting blog posts discussing Selling and Buying that caught my attention today.  They resonated particularly because I think  we understand any social or financial transaction better if we understand the person standing on...

When to Believe the Hype- The Hop Movie

Every once in a while, I participate in a blogger outreach promotion. Usually, it's got to be something of interest to me or something I think you might be interested in, and something that seems authentic. So when an offer came my way through Social Moms to preview a...

Trying to Understand Standards

A couple of times a day, I spend a few minutes catching up on the news. Today, two articles appeared that may seem totally unrelated, but bring up larger questions. The first is one from Salon.Com, discussing Journalistic Irony- In a nutshell, it discusses how the...

Nickel and Dimed to Death

Or- The Doctrine of Unintended Consequences The World seems to be in chaos on both global and local scales. Food and fuel prices are going up. Banks are raising ATM fees. Baggage fees are going up on airlines, meaning folks will cram more and more into those overheads...

Enchantment

I've been reading Guy Kawasaki's Enchantment for the past few days. Reading it in iBooks gives me the chance to highlight my favorite sections to remember, and there have been many so far. As with all of Guy's books, it's a good read, and helps flesh out viewpoints I...

On the Eve of Another iPad

In a few short days, the next version of Apple's iPad will hit the shelves. We own two of the original versions, and one son has asked for the new one as his sole birthday present, so i know at least one version of the iPad 2 will be joining the family. I use my iPad...

Understanding “We Won’t Defend the Law”

NPR had a great "Talk of the Nation" show today, discussing the uncertain future of the Defense of Marriage Act, and the recent announcement by the Administration that it "won't defend" the law. This is confusing to many people, and has been taken by some to mean the...

Don’t Make All The Decisions For Me

My friend, Chris Brogan, wrote an interesting post about the future of geo-location apps and mobile.  Chris is flooded with information every day, and I understand why he wants Yelp to automatically narrow selections to his favorites or preferred categories- it makes...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA