The Advantages of Small

I attended two conferences this past weekend. One was the CHADD annual meeting, and the other was Podcamp EDU. Both had an educational focus. Both had impressive speakers. Both had topics that could be seen both as narrowly focused and broad subjet areas- ADHD in...

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Being Less than Perfect

I had one of those awful days recently where everything seems to go awry, to the point where you just start laughing because it becomes simply absurd at how opposite of good things have gone. It started out with some frustrations about construction we have going on in...

Quiet Time

I'm spending the night alone in a hotel room for the first time in quite a while, so I can be ready to attend a conference first thing in the morning. It is quiet. I have sole command over the remote control. (There's still nothing on worth seeing...) No one is...

Silence Can Be Damaging

I just got out of the car, having heard a segment on NPR's Morning Edition about their Story Corp project.  One woman spoke about how she ended up telling a story in the booth that surprised even her, and it was about coming to terms with the fact her brother died of...

Marketing Makes Me Nauseous

Some people are natural self-promoters. They are really good at it- good sales people, and they can make a reasonable and rational argument for just about anything. I am terrible at this. While I am an attorney, my ability to make an argument or choose a side is not...

College Interview Season

One of the things I do volunteer-wise is do Alumni Interviews for my alma mater.  I love this, primarily because it lets me see what kind of kids our education system is producing, as well as giving me some insights to what it's like applying to college these days. ...

The 90 – 10 Rule

One of my core beliefs is the 90 -10 rule. In life, it's often easy to get 90% of anything done, but it's that last 10% which can be so difficult. However, that last 10 % makes the absolute difference between success and failure. The Pareto Principal dictates that 80%...

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Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA