Why Apple Continues to be Awesome

You might expect this to be your typical fanboy post, but actually, it's about exemplary customer service. We had a 1st generation iPod Nano laying around the house.  It had died and been replaced some time ago.  Around Thanksgiving, I saw a notice online that said...

Consumer Spending and the Economy

I was with my trainer this morning, and we were discussing post-holiday things, as is typical the first week in January.  And I was struck by the following thought: We got ourselves out of the Great Depression by an expansion of productivity, consumer spending, and...

Remembering to say Thank You

December is crazier than usual for me.  In this rapid movement from chore to responsibility to obligation each day, I worry that I'm forgetting the most important thing- to say Thank You to everyone who has made an impact or difference in my life this year. (This post...

Do we really want to know the unvarnished truth?

There was an article in the LA Times today about a study underway where patients would get unlimited access to doctor's notes in their files.  While I am normally a big fan of transparency, there are certain relationships where the information exchanged is expected to...

Navigating Hurty Feelings

Online, it's amazing how easy it can be to slight someone intentionally or unintentionally, but I think we're all still getting used to how to navigate these hurt feelings. One of the kid's books I enjoyed reading to my kids and gave us a piece of vocabulary that we...

Feedback Loops

Douglas Adams is one of my favorite writers, but he's probably under-appreciated for his brilliance as a technology enthusiast and futurist.  He's got a great series called Hitchhiker's Guide to the Future, which you can listen to in the BBC Archives, in which he...

Marketing Over Coffee and a Great Go Promos Offer

I'm a big fan of Marketing Over Coffee,  a super podcast about all things digital marketing, run by my friends, Chris Penn and John Wall.  In my recent presentations to the Delaware State Chamber of Commerce, Delaware Economic Development Office and the classes I...

DEDO Presentation- E-Commerce Business Advice

I have the pleasure of speaking to the Delaware Economic Development Office's e-commerce conference this month.  It's always a great group, and I'm posting my slides and the PDF handout here for folks to download. Here are the Slides : Dedo december legal View more...

5 Things that Drive Me Crazy

In the world of the internet, as Ferris Bueller once said, "Life Moves Pretty Fast.   If you don't stop and look around once in a while, you could miss it."  But because things do move so fast now, are we becoming more and more reactionary and less and less thoughtful...

Whitney Hoffman

Hi There! I’m Whitney Hoffman. I currently work for Mingl Marketing and Comfort Media Group in Philadelphia, PA